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If you're selling any type of product the packaging is your salesperson. The packaging's image has to grab the viewers attention and convince them your product is in accordance with their lifestyle. Packaging needs to convey the message of high quality, uniqueness, class while helping to create solid brand recognition through a synergistic combination of conscious and subconscious elements.
American Royal Mead Honey Wine Label
Client: Empire Winery & Distillery
The wine packaging design utilizes
established and consistent product line branding elements. The use of
copper foil on the label embodies a classy and elegant feel. Combined with
the warm glow of the gold and brown colors in the label and glass helps to
build a memorable package design. The product design positions
the brand powerfully at the top center supported by gold coins emblazoned
with capitol "E"'s. Wine labeling design is critical to accurately portray the
feel of the contained wine. The wine label product marketing sells through
the creation of a desire for a luxury lifestyle.
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